Creators Program Manager (Philippines E-Commerce)
About the Team: The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe ByteDance is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our operations team. Together we can build an e-commerce ecosystem that is innovative, secure and intuitive for our users. The Philippines is seeking a Creative Program Manager who is responsible for constantly identifying, onboarding and incubating commerce content talents and providing them with development strategies, educational support and other resources to gain success. The successful candidate will focus on building strategies that perfectly combine Creator Monetization with partner growth. Developing a playbook that considers brand deals, sponsored content, affiliate content alongside the ability to identify and incubate creator talent that complements the Category Strategy moving forward. Responsibilities 1. Creator Management - Review, recruit, and onboard eligible creators based on centrally aligned eligibility criteria, alignment to business priorities while also considering exception criteria, content priorities, reactive opportunities, and portfolio capacity - Maintain a database of creator profiles that includes niche, performance, category compatibility, and rates - Make both short-term and long-term creator development strategy and be responsible for growing creator scale within the market while maintaining creator satisfaction and retention 2. Brand Partner Management - Use internal data & social media-driven insights to convert brand needs into briefs and matching the right creator profile to ensure high traffic short video content for brand campaigns - Identify key brands eligible for the program and pitch in brand meetings to increase brand partners and to help improve brand awareness of the program - Manage brand communications & expectations for campaign partnership 3. Program Operations - Trend Detection: Analyze Philippines market characteristics (seasons, festivals, culture) and cross-channel data (search trends, competitor insights, social media hot keywords) to identify high-potential product categories (e.g., rainy-season, local IP, etc). Deliver weekly trend reports to support category product selection and marketing strategies - Increase creator program awareness by building and amplifying creator successful short video showcases and work closely with cross-functional teams to drive creator and brand partnerships to support creator revenue - Standardize reports of creator and content performance per brand, Identify key challenges, trends, and opportunities for improvement within the program & creator ecosystem - Ensure timelines for product seeding, content submission & review, and content posting are followed