Marketing Strategy, Planning, and Operations Manager, Reality Labs

Minimum Qualifications Drive GTM milestone tracking and readiness for priority launches, ensuring cross-functional partners are accountable and leadership has clear line-of-sight into the execution status Own and program executive reviews (Marketing, cross-functional, Product, C-Suite) managing cadence, content standards, and follow-through Lead the annual and mid-year planning process, including goal-setting and portfolio prioritization Build investment cases and drive trade-off discussions that align resources to the top business priorities Drive cross-functional alignment with Product, Design, Sales, Finance, and other partners Anticipate friction points and create clarity across teams; surface opportunities for stronger collaboration and faster decision-making Lead definition and evolution of ways of working across teams, ensuring clean handoffs, decision rights, and operating norms keep pace with the organization's growth Support headcount and talent planning, headcount tracking and hiring priorities Champions and drives the adoption of AI-enabled workflows, tools, and automation that improves team speed, quality, and scalability Move to RESPONSIBILITIES section